25 YEARS DESIGN & PREPRESS EXPERIENCE IN THE LITHO & DIGITAL PRINT MANUFACTURING INDUSTRY
COLOUR ADJUSTMENT, RETOUCHING, QUALITY CHECKS
Sourcing, scanning and correction of images to meet project output specifications
Logo development, Colour palettes, Font Set, Brand Guidelines
LAUNCHES + PROMOTIONS
Posters, Flyers, Brochures, Banners, Displays, Presentations, Gifts, Mailing
UPDATE EXISTING OFFICE & BUSINESS FORMS
Take your old and tired business forms and give them a fresh and updated look
Variable Numbering and Barcoding
Design and creation of numbered and barcoded vouchers for gifting or promotions.
CRM Data to Branded Mailing
Create personalised and branded mailing from client or member databases.
I originally commissioned Noel McShane of Fabalula, on the basis of word-of-mouth recommendations, to design my self-published memoir: Sex, Violence and Miseducation among British Toffs (1945-75). I had a few ideas for the cover and he had a few of his own. These he turned into what I - and, more importantly, many others who have seen it - think is a quite brilliant cover. The design of the text and the back cover is also first-rate, maximising ease-of-reading and general attractiveness. Noel's contribution to the production of the book turned out to go well beyond the excellent discharging of the original design commission. He also managed the indexing process, gave me enormous help with the selection and reproduction of the pictures in the book, and identified best-value printers. Beyond this what he most usefully and very efficiently did for me was to prepare the text and navigate the process for publication via Amazon's Kindle Direct Publishing. Almost all our dealings were conducted remotely and this made things go, if anything, more expeditiously than if we had had to have many face-to-face meetings. I shall certainly be seeking to use his services again with other projects already in the pipeline. Not only is he a super-creative designer and hyper-efficient project manager, he is also very agreeable to deal with as a person and we have enjoyed much laughter together amidst all the serious work of turning a Word document into a published product. I only hope he doesn't become so overwhelmed with other commissions that he can no longer fit me in. - Dr Peter Collins. Cape Town. October 2020.Peter Collins: Author and self-publisher at Polymathic Press (Plc), Amazon Bookshelf
I started a new business and immediately thought of Noel. Within days we had the designs out, colours sorted and branding done. None of which I had any idea of how to do - having never owned or branded a business. Social media headings, signature pages, booklets, price lists, business cards, vouchers, logo's the lot. Noel was always one step ahead, leading me through the process with the greatest of ease. He knew what I needed. With confidence I could advertise my new professional brand. Within a day of my posting, I had new clients. Within a week of our final draft the courier delivered the marketing material to my door. I would highly, highly, highly recommend Noel, and I have!Caylie Rose: Owner/Therapist - CaylieRose Wellness Treatments, CaylieRose on Facebook
After 30 years as a photo journalist and an author of four novels, one is not easily impressed with service providers in this field. When I decided to print a second edition of my book, "On South Africa’s Secret Service" I was searching for a design solution with a new approach; something fresh and different. I wanted a design, which was subtle, emotive and classic where ‘less is more’. A local printing company recommended Fabalula. The end product was signed off and ready for print within a week! I found Fabalula true to their logo – ‘Creative by Nature.’ Doing business with Noel was an easy and pleasant experience.Riaan Labuschagne: Photo Journalist / Author
I’m just going to start with “Absolutely Brilliant”. Over the years I’ve relied on Noel over and over again to deliver on designs and each time my expectations for outcomes were more than exceeded. Exceptional quality with no sacrifice to details or deadlines. There were times when I had a vague idea of what I wanted and each time Noel put together designs that were so good it was hard to choose between them. From CD cover designs, logo’s, complex pamphlet designs, books and book covers the lot. Outstanding visuals of the highest quality. When colours on the covers needed to be perfect, he sat with the printers to make sure everyone got it right on their end. Communication is key for me when it comes to working with people so to have a designer willing to listen, come up with flexible ideas and get back to you asap, that’s team work. I cannot recommend Noel highly enough; you will be in excellent hands! You are highly gifted in your craft Noel. Thanks Noel for being there throughout the years !!!!Carin Maehr: Artist/Owner - Daisy Collection, carinmaehr.com
I have had the great pleasure of working with Noel for over 15 years – and continue to be astounded by his impeccable industry knowledge, hard work and attention to detail. Initially, I knew him as a colleague but for the past few years, I’ve been one of his clients. His vast knowledge of print, litho and digital, has been my saving grace on many occasions and his patience has been crucial for dealing with the fast-paced, high-stress work I’ve sent his way. Noel’s fine grasp of the creative process and his deep understanding of the nuances of client expectations – when they themselves are not able to formulate their ideas into words – is remarkable. I look forward to working with him for many more years to come and know that I’m in the company of his other clients in saying so.Pam Viljoen: Owner - PrintLogic, printlogic
In 2017 our company published a book called ‘Clementina van der Walt - A Ceramic Journey ‘. The printing was carried out by Creda Communications in Cape Town where Noel McShane was the project manager. From the start, Mr McShane was extremely efficient, courteous and completely committed to the project. He went out of his way to explain all the processes involved allowing us to be present during the crucial stages. The outcome was that he facilitated the professional printing of an exceptionally beautiful coffee table book which we treasure. Mr McShane is a skilled all rounder in the printing industry with decades of experience as well as up to date knowledge of the latest technology. He would be a huge asset to any company both as a hands on facilitator and an overall project manager.Clementina Van Der Walt: Owner - Clementina van der Walt Ceramics, clementina ceramics
I have known Noel McShane for many years, as I have had all my books printed by Creda Communications. Noel always went through the books as pre-print and advised me of corrections and styles that needed change to enhance the books. He even submitted design suggestions - which were always far better than mine - and which I used. I have always found Noel to be patient, good humoured, and a good listener. I also noticed that he has the respect of his staff and fellow workers. His technical knowledge with machinery and software applications are excellent. And he is continually keeping up-to-date with modern trends.Tony Nunn: Westby-Nunn Publishers
It is with great comfort and enthusiasm that I share my experience over a twelve year period with Noel Mc Shane as an inter-departmental manager and colleague. I found Noel to be independent, self-motivated, punctual, and considerate with an exceptional interpersonal relationship skill. Accuracy on his part is an additional important factor noted. He has a pleasant manner to all who crosses his path. Noel, having an extensive insight and knowledge in his field shares without hesitation, detail and clear in depth understanding of product to benefit both the client and company. His actions are of good intention and invites interest to improve understanding. Noel has a good manner of expression to any situation and offers excellent training skills. His documentation is thorough and of high quality. I could and would boldly return for further clarity and assistance. Without hesitation, I would recommend and trust Noel with any task allocated. Consider it completed to satisfaction with excellent output.Lesley Ackerman: Office Administrator - Fonteine Village
Noel McShane has assisted me in the preparation of high school yearbooks during the past two years. He is most proficient in his field and I have found him to be a man of integrity and stability who is always willing and able to assist. He has a unique natural ability to combine professionalism, and a high level of efficiency, with empathy. My initial communication with him established a healthy mutual respect for a lasting productive business relationship; he gave of his time to visit my place of employment in order to assist me in the appropriate use of the Adobe InDesign program for my purposes. The production of yearbooks of outstanding quality has been the outcome ~ to the satisfaction of all concerned.Shelley Wood Gauld: Messianic Artist, Teacher and Musician
A V I S I O N
Commitment to understanding and 'getting behind' client objectives, no matter how big or small; is the primary driver of creativity while always meeting the technical criteria needed to produce the best product at all times. Nearly three decades of design, prepress knowledge and print project experience is a valuable resource which is applied to meet client, project and production needs with the intention to deliver the best possible solutions taking costs, timelines, product variety and quality into account.
Most small to medium sized businesses who are not in the graphics industry do not typically have the budget or requirement for an full-time in-house designer and those who do have the luxury of a 'graphic designer' struggle to sustain the workload to make such a position viable.
This is where Fabalula Design can partner with your sales, admin, marketing or personnel team to provide an around-the-clock, virtual design and desktop-publishing service; this typically includes; generating, updating and managing your marketing material, branding policies, business stationary, internal documents, sales presentation packs, training guides, budget reports, strategy plans, annual reports, office/vehicle/uniform branding, plant safety signage, access tags, event/promotion mailers, email signatures etc... as and when you need it.
Fabalula welcomes brand start-ups, self/independent publishers, commercial traders, traditional/online retailers, academic institutions, sheet-fed offset and digital print-shops, large format printers, postal courier/stationery outlets, copy-shops, print sales professionals and prepress professionals. Whether you need a quick health-check and preflight of files submitted for print or you need complete design and layout of a retail promotion, including image deep-etching, asset library maintenance, product placement and personalised mail merges - you can look forward to working with an enthusiastic and accountable graphics solution provider.
T H E B A C K S T O R Y
The print arena is a fantastic world filled with myriad products, intricate processes and dedicated people; yet when it comes to the daily 'work in progress' and often intangible targets, many overlook how dynamic, exciting and often intimidating this industry is. Chasing the bottom line and carving out ever tightening margins is the focus of any diligent and profitable business - but at the same time the bean-counting culture inadvertently stifles flexibility in the way we identify and provide creative solutions for clients who have varying degrees of print knowledge and unique requirements... we all too often stick to the successful 'streamlined' model and discount anything that doesn't fit into the efficient 'sausage machine'... however unintentional, this can be perceived as a lack of interest and leaves potential clients unsupported.
N E W B E G I N N I N G S
An idea evolved to slowly introduce a side-project to keep creativity flowing and develop additional media skills. Fabalula Design started as a part-time and mostly pro bono initiative. While learning how clients interacted with branding and print, by way of their personal investment, passion and immediate requirements - the void between the designer and printer became apparent and this is sadly not limited to the small service providers. After overwhelming support from associates in various sectors, it was decided to launch Fabalula Design as a full-time service provider and knowledge consultant to the graphic design, prepress and printing sector.
P O S T S C R I P T
If you feel some anxiety at the thought of approaching the large commercial print industry for guidance and expert advice on your next project or not even sure where to start... then simply contact Fabalula to help you navigate, unpack and demystify all the processes your next project may follow... together we can explore the best available solutions and ensure you enjoy a fabulous print experience!
Self-publishers - give your first digitally printed edition the most professional look and feel. Simply supply your final/edited manuscript and preferred images and look forward to holding your own bound copy. Fabalula Design offers you the most cost-effective cover design, text formatting and supply of print-ready artwork to the *print supplier of your choice or online 'book store'. * if you need assistance in finding a printer, we can place you in contact with the most suitable suppliers. Pictured sample: "Sex Violence & Miseducation Amongst British Toffs" - by Peter Collins #design #layout #printready artwork #print management #amazon kdp [print/ebook formats]
Create an online tutorial, commercial pitch or vlog - add a soundtrack and a branded theme for an impressive, engaging post. Maybe you have a collection of personal clips you need to 'splice' together to create a fun and memorable presentation for colleagues, friends and family? Sub-titling and transcription are also optional.